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2012년 6월 16일 토요일

Chocolat - Syndrome (MV Ver. 2)

Chocolat - Syndrome (MV Ver. 2)

Chocolat - Syndrome (MV Ver. 2)

Chocolat (Hangul: 쇼콜라), commonly stylized as ChoColat, is a South Korean girl group created by Paramount Music in 2011. Their group name means “Chocolate” in French. Their name was chosen because the different characters of the members would remind people of different types of chocolate. However, due to there already being a group with the name Chocolate, the French translation was chosen as their group name to set themselves apart from that unit. The group consists of five members: three are mixed race Korean, (Juliane, Tia, Melanie), and the other two are Korean (Min Soa, Jae Yoon).

2011: Debut and I Like It

Announced as the first mixed race girl group in South Korea, the group debuted with their first digital single “Syndrome” (Korean: “신드롬”) on August 17, 2011 and on the live music program M! Countdown on August 18, 2011.

It was revealed that the group would be holding their first comeback with a mini-album in December. Promotions for “I Like It” began on December 3, 2011 at the music show K-pop Con. The mini-album was planned to be released on December 15. On December 6, as a response to fans’ questions, Paramount Music revealed that the mini-album’s release date was delayed to December 15, 2011.[2] Due to severe illness, member Jaeyoon was unable to attend recording sessions for the title track and therefore had to miss the “I Like It” promotional period altogether, going into a hiatus for the time being.

2012: Endorsements and Follow-Up: “Same Thing To Her”

On January 5, it was announced that Chocolat had been chosen as new models for NBA Korea. On New Year’s Day, the group had performed at the half-time of a game. NBA Korea hopes to spread awareness of their brand with their global image.

On January 21, through Twitter, member Tia announced that they wouldn’t be going back home to celebrate the Korean New Year and would instead spend the holiday practicing for promotions for their follow-up single “하루만 더 (Same Thing To Her)”. The first performance for “하루만 더 (Same Thing To Her)” was broadcasted through KBS’s Music Bank on February 3, officially starting their follow-up promotions.

Group: ChoColat
Song: Syndrome
Members: Min Soa, Jaeyoon, Juliane, Tia, Melanie
Company: Paramount Music Entertainment

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